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Fintech

Financial technology and retail: an alliance that is redefining consumption in Latin America.

8 May 2025Andres Fontao

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  • Financial technology and retail: an alliance that is redefining consumption in Latin America.

Digital payments in Latin America are expected to account for 66% of the value of online purchases and 49% of the value of in-store transactions by 2030, according to a report by PYMNTS Intelligence and Galileo. The retail sector is undergoing a silent revolution thanks to the emergence of Fintech solutions. It’s no longer just about faster payments or accepting cryptocurrencies, but about redesigning the entire shopping experience and reinventing the relationship between brand and consumer.

What is Fintech’s contribution to retail?

The convergence of retail and Fintech solutions stands as one of the most disruptive phenomena within the Latin American commercial ecosystem over the past five years. In an environment characterized by inflation, financial informality, and increasing consumer digitalization, retailers that integrate financial technology are achieving something that once seemed unattainable: boosting sales, fostering customer loyalty, and operating with greater efficiency.

According to Statista data, 9 out of 10 consumers utilize Fintech when it comes to making digital payments. This shift in consumer behavior has compelled retailers to offer more agile, personalized, and secure shopping experiences, where Fintech solutions play a pivotal role: from frictionless payments to access to real-time financing.

Fintechs are enabling new business models and financing channels, addressing structural challenges such as financial inclusion, access to credit, and payment efficiency. From “buy now, pay later” solutions to blockchain-based loyalty programs, retail is finding in Fintech an ally that not only innovates but also drives sales.

The proportion of digital payments in e-commerce across the LATAM region surged from 14% in 2014 to 48% in 2024, while in point-of-sale transactions, it grew from 2% to 30% during the same period, according to the PYMNTS Intelligence and Galileo report.

Unlocking retail success: five key benefits of Fintech.

1. Democratizing Payment Accessibility: Fintech platforms like Yaydoo, PandaPay, and MexPago are breaking down barriers for small retailers, enabling them to embrace digital commerce without the complexities and costs associated with traditional banking infrastructure.

2. Empowering Purchases with Consumer Financing: Innovative solutions such as Slightpay, Dinie, and tucuota.online are providing consumers with greater purchasing flexibility through installment options and other financing tools. This, in turn, is proving to be a significant driver of improved conversion rates for retailers.

3. Unlocking Customer Insights through Data and Personalization: Cutting-edge startups like Yalo.ai are equipping brands with the power of predictive analytics, allowing them to anticipate consumer behavior and craft highly personalized shopping experiences that foster engagement and loyalty.

4. Streamlining Operations for Enhanced Efficiency: Fintech is extending its reach beyond transactions to optimize core retail operations. Solutions like Bederr for inventory management and Dashfleet for intelligent logistics are directly addressing historical bottlenecks, paving the way for significant growth and scalability.

5. Expanding Horizons with Global Payments and Cryptocurrencies: Platforms such as Bitso Business and XPay (Panda Group) are enabling retailers to transcend geographical limitations. By facilitating seamless acceptance of stablecoins and crypto-assets, they are opening up new international markets and catering to a growing segment of tech-savvy consumers.

For retailers, FINNOSUMMIT 2025 is the next step forward

The retail landscape isn’t just embracing digital; it’s rewriting its playbook, introducing new contenders, and accelerating at an unprecedented rate. Fintechs are fueling this evolution, and inaction is no longer an option.

To fully grasp this dynamic, network with the leading startups shaping the future, and forge strategic alliances for your retail business, mark your calendars for FINNOSUMMIT 2025, September 24th and 25th at Expo Santa Fe, Mexico City.

What is FINNOSUMMIT for?:

Yes, here’s an improved version with slightly more impactful language and flow, aiming to be more engaging for the retail audience:

If you’re a player in Latin America’s retail arena, here’s your exclusive look at what FINNOSUMMIT 2025 brings to the table:

  • Unlock the Live Pulse of Future Consumption: Dive headfirst into how financial technology is completely reshaping the way your customers shop, pay, and connect with your brand. Get a direct line to the trends that are architecting the new retail reality.
  • Forge Game-Changing Partnerships: Connect directly with the agile startups, established banks, cutting-edge payment processors, popular digital wallets, and flexible BNPL platforms ready to turbocharge your digital transformation and unlock entirely new revenue streams.
  • Witness Actionable Inspiration from Success Stories: Hear firsthand from the retail trailblazers who are seamlessly weaving fintech solutions into their operations – mastering omnichannel experiences, building data-powered loyalty, implementing invisible payments, and more. Learn directly from the regional and global pioneers already seeing tangible results.
  • Engage in High-Octane Networking: Immerse yourself in a carefully curated community of top-tier decision-makers from the dynamic Fintech and banking sectors, insightful consultants, strategic investors, and synergistic adjacent industries. 1 At FINNOSUMMIT, connections aren’t just made; they evolve into real, actionable opportunities.  
  • Gain the Strategic Foresight to Lead the Evolution: Position yourself ahead of the curve. Understand the fundamental shifts redefining the customer journey, the landscape of consumer financing, and the evolving strategies for risk management right at the point of sale.

Become Part of the Benchmark Gathering That’s Setting the Rhythm of Financial Innovation in Latin America. Meet the key architects of change, explore the groundbreaking technologies, and prepare to actively contribute to the creation of the region’s next-generation financial ecosystem. Because the future isn’t coming – it’s already here.

And it’s being built collaboratively, at FINNOSUMMIT 2025.

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