{"id":4381,"date":"2018-09-05T11:59:47","date_gmt":"2018-09-05T11:59:47","guid":{"rendered":"https:\/\/www.finnovista.com\/?p=25318"},"modified":"2020-05-20T00:32:36","modified_gmt":"2020-05-20T00:32:36","slug":"visas-everywhere-initiative-aiming-to-provide-startups-with-the-tools-to-innovate-in-collaboration-with-entities","status":"publish","type":"post","link":"https:\/\/www.finnosummit.com\/en\/visas-everywhere-initiative-aiming-to-provide-startups-with-the-tools-to-innovate-in-collaboration-with-entities\/","title":{"rendered":"Visa\u2019s Everywhere Initiative: Aiming to provide startups with the tools to innovate in collaboration with entities"},"content":{"rendered":"

Brazilian startups Cloudwalk and Virtus Pay selected to participate at the final that will be taking place at FINNOSUMMIT Miami<\/h4>\n

On Tuesday September 4, Visa\u2019s Everywhere Initiative arrived in Sao Paulo to hold the competition\u2019s penultimate semifinal<\/strong>. During the event, 6 new startups from diverse Fintech Segments pitched in front of the more than 150 attendees to get a place at the great regional final at FINNOSUMMIT<\/b><\/a>\u00a0in Miami.<\/p>\n

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Ultimately, the two finalists selected were <\/span>Cloudwalk<\/b><\/a>, a Brazilian payment processor who build an acquirer platform from scratch, using AI, blockchain and cloud technologies and<\/span> Virtus Pay<\/b><\/a> a Payments Fintech startup from Brazil that connects available credit card limits to people who need credit.<\/span><\/p>\n

At the beginning of the event, <\/span>Andr\u00e9s Fontao<\/b>, Managing Partner of Finnovista, extended a warm welcome to all the attendees, introduced the jury and gave the floor to <\/span>Daniel Andrade and Erico Fileno from VISA Brazil. <\/b><\/p>\n

Amongst other things, Daniel stated t<\/span>hat Brazil\u2019s fintech ecosystem is one of the main drivers of the whole scene in Latam<\/b>, and thus, Visa continuously see new projects arising with huge potential, sophisticated technology and solutions that are adapting rapidly to the needs of a new type of consumer. <\/span><\/p>\n

This is why, according to Erico Fileno <\/span>Innovation is now a priority for all companies and Visa is no exception<\/b>. Fileno also asserted, during this semifinal, that there are two types of innovation models: internal innovation within companies or Open Innovation, which is the approach taken by Visa, who is \u201c<\/span>creating areas that aim to provide startups with the tools to innovate in collaboration with entities<\/b>\u201d<\/span><\/p>\n

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Subsequently, the attendees had the opportunity to listen to <\/span>Marcela Miranda, Founder of Trigg, <\/b>who focused her speech on the idea that <\/span>customer experience is key<\/b> in the future of financial services and that <\/span>Data must be used to improve this experience<\/b>. <\/span><\/p>\n

According to Marcela, \u201cNow more than ever companies must care about \u00a0customer experience, and this involves the relationship with the client at a 360 degree level\u201d. In order to achieve this level of connection to clients, in Marcela\u2019s view, it is essential to learn to <\/span>use data to learn from users and improve solutions for them, creating personalized products and services<\/b>. <\/span><\/p>\n

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After this keynote speech, the 6 startups jumped on stage to pitch their projects in front of the audience and jury: \u00a0<\/span><\/p>\n