E-commerce (or digital commerce) in Latin America stopped being an emerging market long ago; it is now one of the engines of global growth. By 2026, e-commerce sales in the Latin American region are projected to exceed $215 billion, growing 1.5 times faster than the global average. Surprisingly, countries like Mexico are projected to reach a 17.7% penetration rate this year, competing for the first time “shoulder to shoulder” with the United States.
However, scaling in the region requires much more than replicating strategies from Western markets. Is your business truly prepared for infrastructure challenges, local payment methods, and artificial intelligence?
To help you navigate this ecosystem, at Finnosummit we have launched the Strategic Guide for Retailers and Fintechs on the new era of digital commerce in Latam.
What you will discover in the Strategic Guide for Retailers and Fintechs on the new era of digital commerce
If you are looking to expand your operations, increase your conversion rates, and prepare for the future, here is a preview of what you will discover in depth when downloading the report:
- The secret to preventing 70% cart abandonment:
In Latam, the “credit card first” rule does not apply. You will discover how to integrate solutions such as Pix in Brazil (which will surpass credit cards) or Bre-B in Colombia to capture a massive market share.
- Agile market entry strategies: Orchestration and MoR models:
Tax and regulatory complexity is often the biggest barrier to cross-border growth. In the guide, we explain how the Merchant of Record (MoR) model acts as a legal and financial shortcut, allowing companies to quickly enter markets like Mexico or Brazil without the need to create local subsidiaries. In addition, you will learn why 71% of large merchants are migrating toward payment orchestration platforms, increasing authorization rates by an average of 2.1%.
- The imminent revolution of Agentic Commerce:
The future of e-commerce is already here and in Conexión Fintech we have already discussed these Artificial Intelligence agents that anticipate needs and make purchases autonomously on behalf of the consumer. In the report you will explore how to prepare your APIs to process these high-speed micro-transactions without triggering false fraud alerts.
- New financial rails: Stablecoins and settlement
Faced with currency volatility in countries like Argentina and the high costs of international transfers, the report dives into how the use of stablecoins (USDT, USDC) is emerging as a highly efficient payment rail to enable faster, cheaper, and more secure cross-border B2B settlements.
Are you ready to evaluate your digital commerce payment strategy?
A single payment technology will not guarantee success in 2026. Instead, success will come from your ability to orchestrate local solutions with global intelligence. In addition to all these insights, the report includes an exclusive “E-commerce Leaders Checklist”, designed with the best practices from global merchants to audit your payment redundancy, LPM adoption, and readiness for agentic commerce.
Do not allow the complexity of the Latin American market to become an obstacle to your digital commerce expansion.
Click here to download FREE the Strategic Guide for Retailers and Fintechs and secure your competitive advantage in the fastest-growing market in the world.
Retailers and Fintechs: move from theory to action at FINNOSUMMIT 2026
The report will give you the roadmap, but the deals that will define the future of your business are closed in person. That is why we invite you to be part of the historic 10th edition of FINNOSUMMIT 2026, the only meeting point in Latin America where industries converge to design financial innovations that transform society.
- If you are a Retailer or part of the Digital Commerce sector: the boundaries of your industry have blurred and your competition is already integrating financial services. Come meet face-to-face with Fintech CEOs and founders who have the exact technology you need to implement instant credit (BNPL), orchestrate local payments, and stop losing sales at checkout.
- If you are a Fintech (startups or mature companies, unicorns, etc.): your technology has already transformed banking; now it is time to transform Retail. The value of the next decade is not only in the technology you already master, but in how you sell it to these new giants of the real economy. Stop fishing in a small pond and connect directly with corporations that need your infrastructure at scale to grow.
See you on September 23 and 24, 2026 at Expo Santa Fe, Mexico City. Secure your spot at FINNOSUMMIT 2026 here and lead the industrial convergence. Take advantage now of the Super Early Bird price until April 30.